I posted a little shop tour on my Stitch Craft Vintage blog; you can find the post here: http://stitchcraftvintage.blogspot.com/2014/05/stitch-craft-vintage-shop-tour.html
Putting the shop together was a labor of love and is an ongoing process of switching things around, adding (or removing) decorations, fine-tuning the branding, and tweaking the space to fit my vision for the store I'd want to shop in.
One of the first decisions I made was selecting a color palette: black and white with pops of pink and teal. Black and white is a great base for the shop because it leaves me open to many different options for adding new prints to the decorations. I love pattern-mixing and the shop definitely reflects that with the mixed-print bunting, patterned paper flowers, and lettering on the counter. The bright additions of pink and teal are eye-catching, feminine, and fun. Once I committed to using teal I found hangers at Wal-Mart and bought as many as I could find. I'm glad I stocked up on them when I did because it seems they were a seasonal item and I've been unsuccessful in tracking down more on-line. Having a limited supply of hangers keeps my inventory in check, at least. I know I need to stop re-stocking merchandise once I run out of hangers.
I also decided early on what my brand identity would be and with that I selected all the fonts and icons I would use throughout the shop. Having a pre-selected font and voice has helped keep the merchandising and signage consistent throughout the store.
I picked up several racks from IKEA and my dad gave me two large 4-ways he bought at a store closing sale. The front rack features all merchandise that's just been put out on the sales floor, making it easy for repeat customers to find the newest offerings in the shop. Sideways racks holding dresses, blouses and skirts in order from small to large line the left wall, and at the back of the shop customers can find a rack of sweaters and jackets, and a rack holding the "vintage-inspired" clothing, i.e. clothing that dates less than 20 years old. On the right wall I've featured the handmade dresses and kimonos that are offered in the shop, as well as accessories: bags, necklaces, scarves and belts.
The shop was and is a truly DIY endeavor for me. Almost all of the decorations you see are handmade, from the bunting and paper flowers, the counter, the ring stand, the necklace display and more. I was able to find the rest (mannequins, clothing racks, etc) at a low cost online, or locally in thrift stores and from family and friends eager to help. When planning out the design of the shop, one of my primary goals was to transform the space into something beyond a storage-unit-turned-booth so that it would stand out to passersby, and I definitely achieved that. I get so many remarks that it looks "like a real boutique" and, while that might almost sound like a backhanded compliment, it makes me smile every time.
Let me know what you think of my shop, and if you're ever in the Jacksonville area on a weekend, stop by and say hello!